Friends & Family Sale is a quarterly Best Buy Mobile campaign to promote the best mobile plans, phones, and prices. In June of 2020, I worked with the art director on rebranding the entire campaign to align the creative more closely with our other wireless initiatives. The new title treatment was created to give more flexibility of adjusting the name to fit various spaces.
For every event, we run 2 carousel ads to feature our two best-selling cellphone brands – Apple and Samsung.
