A vendor-funded campaign to promote the launch of Tineco cordless vacuums. I was tasked to create a set of digital banner ads that showcases the product’s lifestyle image while maintaining the BBY branding. Best Buy Canada’s goal is to be positioned as the best retailer of consumer electronics while offering the latest and greatest tech products.
Being that this campaign is to promote the launch of Tineco cordless vacuums, I incorporated the “What’s new” Latest and Greatest tech value proposition into the creative strategy.
